The problem comes when your titles exceed the display limit of the user’s device, Google will only show part of the title in order to make it fit. While we don’t know the exact upper limit, we’ve seen Google display titles up to nearly 1000 pixels in length on different devices. Google changes this limit with some frequencyĬonsider the graphic below, in which we measure 4 different pixel lengths for the same URL using different devices and search queries.Even on desktop, the display limit isn’t always 650 pixels.Mobile search has longer and more varied title lengths, depending on the user’s device.Over 60% of Google search traffic is mobile, not desktop.The most common answer you’ll find on the internet is Google’s desktop display limit is 600 pixels, which typically equals about 50-60 characters.īut the 600-pixel guideline can be misleading for many reasons:
Much has been written about Google’s display limit of titles. How Much of Your Title Will Google Display?
Not only are titles a confirmed Google ranking factor, but they also influence how many people click on your web results in Google search. In Fact, Google Will Simply Rewrite Longer Titles, So It Really Doesn’t Matter
Which title do you think is more likely to result in better rankings and traffic – Keep Your Titles Short Make Your Titles Long Because Google May Use All The Words For Ranking Purposes. Do shorter or longer titles bring you better rankings and traffic?
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